Pathfinder
Send each visitor to the right page automatically — by country, language or device — or just suggest it with a banner instead of forcing a redirect. Loop-safe, and your UTM tags stay intact.
- Redirect by country, language or device
- Suggestion banner option
- Keeps UTM parameters
- Never loops
Built to do real work, and entirely yours to restyle: 46 settings, from every color and font to each animation. Free covers the basics; Starter, Pro and Lifetime unlock every setting.
In developmentNeeds: Nothing. Language and device come from the browser; the country from our servers.
Not just pretty — it does the work
What Pathfinder actually does for your business and your visitors.
- Routes
Puts each visitor on the right page
By country, language or device: US visitors on mobile to one page, French speakers to another. First matching rule wins.
- Suggests
Asks instead of forcing
A dismissible banner proposes the local version and remembers the answer, so it never nags.
- Keeps analytics
Carries your campaign tags
UTM parameters follow the visitor to the destination, and it never redirects to the page you're already on.
Rules that stack
Write rules from top to bottom. The first one that matches wins — and any field you leave empty is ignored.
- Country, language, device and VPN status
- Combine them: 'US visitors on mobile'
- Test any rule in the editor with a simulated visitor
Redirect, or just suggest
A hard redirect sends the visitor straight away. A suggestion banner lets them choose — and remembers their answer so it never nags.
- A dismissible banner in your colors
- Your own text, with the country or language filled in
- Dismissals remembered per rule
Safe by design
It never redirects to the page you're already on, and it can carry your campaign tags across so your analytics stay clean.
- Loop-proof
- UTM parameters preserved
- Only calls our servers if a rule actually needs the country
The visitor clicks
yoursite.com/?utm_source=newsletter&utm_campaign=spring
↓ Pathfinder sends them to /fr
And lands on
yoursite.com/fr?utm_source=newsletter&utm_campaign=spring
Your campaign tags arrive intact, so your analytics still know where they came from.
Entirely yours to change
46 settings in the panel, nothing hidden behind code. It takes your site's look, or any look you choose — the demo above is the real plugin, so try them.
23
card looks
16
hover & press effects
6
animated borders
- Rules, destinations and their order
- Redirect or suggestion banner, with your own text
- Banner colors, fonts, radius, 23 looks and 16 hover effects
- 6 animated borders
- UTM parameters on or off
- Test any rule in the editor with a simulated visitor
How it works
Add it to a page
Place one Pathfinder where the redirect should happen.
Write your rules
Pick the signals, the destination, and redirect or banner.
Publish, and forget it
Every visitor is routed on arrival.
Simple pricing, monthly, yearly or once
Indicative prices, confirmed before launch. The Free plan is permanent — it's not a trial.
Free
$0forever
no card needed
Basic routing on a live site.
- Up to 2 rules
- Redirect by country, language or device
- Never redirects in a loop
- UTM parameters kept
Starter
$5/month
billed monthly
Unlimited, combined rules and the banner.
Everything in Free, plus
- One site (one Framer project)
- Unlimited rules
- Combine country, language, device and VPN in one rule
- Suggestion banner, with your text and colors
- Dismissals remembered per visitor
- Full customization: colors, six animated border styles, 23 card looks, 16 hover effects
Pro
$8/month
billed monthly
Every option, on all your sites.
Everything in Starter, plus
- Up to 5 sites
- Priority support
- Early access to new options and layouts
Lifetime
One payment. No renewal.About 1.4 years of Pro, oncePro for good: every layout and option of Pathfinder, on up to five sites, with every future update included.
$109once
Compare every plugin on the pricing page.
Questions about Pathfinder
No. It never redirects or suggests the page the visitor is already on.
Works well alongside
Want Pathfinder as soon as it ships?
Leave your email and we'll let you know the moment it's live — with the final price, before anything is charged.